So you’ve just got your spanking new website up but no visitors? Well let’s take a look at the two prime internet marketing avenues; Pay-per-Click (PPC) and Search Engine Optimisation (SEO). PPC and SEO are different modes of advertising on the Internet that help you drive relevant traffic to your website. Both of them offer their advantages and disadvantages which we will talk about in a second, but let’s first get ourselves acquainted to these terms.

Where do you go to find Australian online content? The Australian National Library’s list of search engines is one place to start. The Australian Government’s online Culture and Recreation Portal is another, but I doubt that the verb ‘to google’ will ever be replaced by ‘to culture and recreation portal’, even in this Great South Land.

When Google, Inc., announced Project Virgle, a joint collaboration with Sir Richard Branson’s Virgin Group for a human colony on Mars, it showed that the Big G still has a sense of humour.

Search engine optimisation is the process of enhancing a web sites ability to achieve top positions on search engines, therefore increasing the exposure of the web site to Internet users.

The Google Sitemaps service enables you to tell Google about pages on your site that may not be otherwise easily found by the Googlebot. Also, rather than waiting for the bot to visit via its regular schedule, you can tell Google as soon as a page has been updated resulting in faster indexing and therefore fresher search results.

Driving a large amount of traffic to your web site is best achieved by gaining top positions on the Google search engine. While Google's algorithm is very complex, the essence of what they are trying to achieve is quite simple.

Is your web site ready for the Christmas rush? Making a web site succeed is indeed a tricky business. The Internet is flooded with an overwhelming amount of promotional offers aimed at making you get rich quickly. Selecting an approach that will work for your web site can be a very difficult decision.

The latest Google update, coined the "Jagger Update", has resulted in a significant number of web sites losing their top positions on Google. It is very unfortunate timing as Christmas is fast approaching, however it is no surprise. This will be the third year running that a Google update of this magnitude has occurred at this time.