"Not sure about SEO?"

Australian Spirit Sailing Company have been using Search Engine Optimisation through 1st Place Design for 3 years now.

We offer specialized Harbour Tours in summer and Eco Whale watching tours in Winter and Spring from Sydney Harbour. The Company itself has been operating for 7 years.

Having been in the marketing game for some years now I was aware that our website had enormous potential. The results however, have been nothing short of amazing; we have grown from merely 16,000 hits a month to over 120,000 hits and over 10,000 unique page views per month. One morning we received 500 emails and another morning we had to empty the phone message machine four times. This effect has snowballed and includes a number of major benefits:

1. Growth in the number of people visiting our website which in turn has generated healthy consistent revenue.

2. Solid & Consistent results has allowed for internal cost cuts in marketing. You can spread your marketing budget in different ways to gain maximum effect. It also has assisted in lowering the customer acquisition cost over the short and longer term.

3. The change in the consumer viewing pattern has spread viewing across a greater number of our products . Initially before the SEO process, we had a large number of consumers looking at our welcome page and logging out. This is no longer the case.

4. Statistics: The application of a good website statistics package such as Hitslink allows you to track your traffic and find out a lot of information. Like any tool in Marketing, you must understand the best way to use this information for your market.

5. Effective: The SEO Process has made our website more effective. We track where our orders originate from and the number of people who searched the Internet and came to our site. This has made the cost of setting up website, maintaining and producing orders a great proposition for our business.

We are a small company based in Sydney, but our enquires and orders come from all over Australia and the world.

SEO through 1st place Design has proven to be an excellent tool in our business success. Come on a cruise - I'll tell you all about it!

Tony Smith
Director
Australian Spirit Sailing Company
www.austspiritsailingco.com.au