Study: Employshop.com.au - 20 December 2007

Employshop.com.au provides all parties involved in the recruitment process with a fast, easy to use and cost effective website which enables interaction at a new level. By creating an alternative to traditional job boards, employshop.com.au™ offers all parties the opportunity to save valuable time and money often wasted in conventional employment procedures.

Having already shopped around for Search Engine solutions, Matt from employshop.com.au™ was very disappointed with the way he was being treated. He had talked with many companies, who were considered to be Australia's best. He had been advised to use both search engine optimisation and pay per click for his online strategy. The quotes he received were quite large and he was feeling nervous about proceeding. It was at that point Matt approached 1st Place Design to see what we could do for his site.

Our initial review found that search engine optimisation was probably going to be a waste of money. The employment industry is crowded with government sites that receive huge support from Google. It was going to be very hard to get Matt's new site exposure in search results that would justify the money being invested. The alternative was to create a Google Adwords campaign for employshop.com.au™. The campaign had 3 target audiences; people looking for a job, people needing help to find a job and employers searching for new staff.

After extensive consultation with Matt, a campaign was created to satisfy the needs of his business. During the first 2 weeks, we provided advice to Matt on how he could improve his conversion rates by adjusting the content and structure of his web site. For the first month, weekly adjustments took place geared at maximising the conversions for Matt's Adwords campaign. A conversion happened when a job seeker applied to be listed on the site. Reporting on a monthly basis was provided to display the progress of the campaign, allowing Matt to clearly track his ROI (return on investment) for the campaign. The overall monthly strategy focused on increasing conversions while decreasing the cost per conversion.

* Month 1: 100's of conversions achieved. Cost per conversion significantly lower than anticipated.

* Month 2: Conversions were increased by 25%. Cost per Conversion decreased by 5%.

"1st Place Design have provided me with a very professional service at a cost that is significantly lower than what other companies were offering. I would not hesitate in recommending their service."
Matthew Ciantar
Director
Employshop.com.au
employshop.com.au™